Target Audience

The target audience for pop-punk/ alternative bands are young people between the ages of 13 and 25.

For this reason, I have chosen to target 13-25 year olds across all genders and sexualities. Pop-punk/ alternative rock songs often tackle darker themes that don't appear in mainstream pop. Pop punk/ alternative rock songs, often tackle depression, anxiety, suicide, death, loneliness and isolation, although these themes are often discussed in a romantic context, sometimes with humour to lighten the mood and upbeat tempos. For this reason, the genre appeals to people who feel alienated from hose around them, so the scene has a large number of lgbt+ fans as well as introverted teenagers and people with mental health disorders. Bands often tackle these issues by accepting those who feel alienated and celebrating diversity in their fanbase.For this reason many acts are lgbt

I used Pinterest to make a mood board for my target audience which you can find here.